As a blogger I’m always curious as to how readers arrive at Kingdom in the Midst. Do they come from social media, other websites, or via search? These metrics can help any blogger determine the kind of content that attracts the most readers. Overwhelmingly the traffic at Kingdom in the Midst is driven by Facebook. I expect this is true for most blogs.
Below are the Top 15 Referrers of traffic to this blog in 2015. Drum roll, please:
The social media giant referred more than nine times the amount of traffic that arrived at Kingdom in the Midst by organic search (second top), and about seven times the amount of referrers 2-15 combined. Every blogger should send Mark Zuckerberg a unicorn.
- Organic search
The vast majority of organic search was directed to evergreen content, including images. In a couple of posts search outperformed social media, most notably Ahmed’s clock vs suitcase bomb meme. That post received an early link from the number 9 referrer, helping the article to gain search authority. Google led the way with about 90% of the referrals, surpassing the next 17 search engines combined.
On a day-to-day basis Twitter sits in a solid third. After Twitter’s puzzling decision to restrict its share-numbers (notice at the top of this page the Twitter button has no numbers beside it), this could well fall in 2016, especially if articles are picked up by sites as large as 4, 5, and 6. The percentage of traffic driven by Twitter to total page views on my blog has dropped by around half since the API change affected my share buttons.
This referrer is driven on the strength of my boss Ed Stetzer’s blog, The Exchange, where my posts were included in his links posts a few times.
These referrals were a result of my posts there (For God So Loved Caitlyn Jenner, and I Struggle with Patriotic Worship Services).
Referral traffic from Caitlyn Jenner post.
Referrals were to several posts throughout the year.
Aaron Armstrong has been gracious to include a number of my posts in his links posts this year.
A few hundred page views were referred during the Ahmed’s clock discussion.
I highly recommend Disqus for your comments plugin on WordPress.
As a result of cross-posting a number of stories in this and previous years.
- lnkd.in (LinkedIn shortcode)
More referrals than either Pinterest or G+.
100% were referrals to For God So Loved Caitlyn Jenner (my top post of the year). It was featured on the main page, then apparently dropped into a comment thread another time.
Also rans: Pinterest (#17), and Google
Minus Plus (#25, just edging out smoke signals).